Marketing your physical therapy practice can be as simple or as complicated as you’d like. The first step is to establish your budget. Depending on your goals, you can go one of several routes or choose to focus on one type of marketing. Regardless of the route you choose, you should be aware of your brand identity and adhere to the rules of the game. In this article, we’ll explore how to brand your practice and how to get the most out of it.
To start, collect patient email addresses. While it may seem like a hassle, emailing existing patients is much easier than finding new ones. Use a free email marketing tool like MailChimp, or a paid one such as ConvertKit to build a simple email chain. Your list will be very valuable to your business, so make it a point to keep your list of current patients updated. The more you can stay connected to past patients, the more they will be likely to become your clients.
Next, use email marketing tools. A physical therapist can send out an email newsletter to keep existing patients informed about new services and special events. An email newsletter can be set up using MailChimp or another email marketing tool. As you can see, it’s a lot easier to market to existing patients than to reach out to a new audience. You can also set up a Facebook ad campaign, which will help you amplify your brand locally.
Keeping your patients in the loop with regular updates and special events is the key to staying competitive and inspiring loyalty among patients. The internet is a great place to share content and engage with your clients, and a physical therapy website can do just that. Creating a blog and engaging on social media can boost your presence and attract new patients. Creating a blog and publishing articles will also boost your reputation in your area. As a matter of fact, social media can even improve your online presence by increasing shares and likes on your website.
Creating an email marketing campaign is a great way to keep patients in the loop. You can send emails to your existing patients about your services or share posts from your blog. The goal is to build a loyal following of your website through this marketing strategy. As the U.S. Census Bureau states, 11% of people in the United States move each year. Using your website to reach your existing patient base is a smart and effective way to keep your clients in the loop.
In addition to an email newsletter, a physical therapy clinic can also benefit from an email marketing campaign. An email newsletter can keep patients updated on important practice updates and events, and it can be shared with other people on social media sites. Moreover, it is essential to have a modern website as it is a first impression for many prospective patients. You should also include a physical therapist’s contact details on the website to ensure that they are easily accessible.
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